Industry Analysts Projecting Tremendous Growth in POS Platform Market Space
As the contemporary retail environment continues to embrace advanced technology, consumers and stores alike are finding that mobile, go-anywhere sales and data devices offer considerable advantages over physically grounded units like cash registers and computer terminals. This demand for mobility in point-of-sale and support functions is no longer a “nice to have” for retailers looking to stay current with shoppers’ expectations, and it is quickly becoming a necessary part of the buying and browsing experience. According to Retail Info Systems and IHL Group, domestic stores are projecting a 60% growth in mobile POS investments over the next two years, positioning Automatic Identification and Data Capture manufacturers like Socket Mobile, Inc. (OTCQB: SCKT), Intermec, Inc. (NYSE: IN), and Motorola Solutions, Inc. (NYSE: MSI) to be at the forefront of a genuinely transformative technology.
The enterprise mobile barcode scanning market is roughly divided into two camps: Across all vertical markets, one-third of enterprise smartphone users seem content using the built-in camera as an acceptable, generally functional barcode scanner, while 66% are looking for a more powerful alternative that provides rapid and robust data collection. Within retail, where POS is the primary mobile application in need of barcode scanning, the percentage of businesses requiring robust scanning is even higher as retailers require a customer-facing solution that is both fast and reliable to efficiently process transactions and minimize customer wait times.
Socket Mobile is unique in the marketplace, having developed a solution that addresses both sets of end users. Socket Mobile’s revolutionary new Software Development Kit supports the company’s family of Socket Bluetooth Cordless Hand Scanners for those retailers interested in a dedicated, fully enabled barcode scanning resource. For those customers still committed to phone camera-based scanning, the software allows Apple iPhone and Android devices, to function as effective barcode readers. As a whole, retailers who are focusing on a mixed model are finding Socket Mobile’s products one of most innovative dual solutions available.
The technology driving Socket Mobile’s scanners and software is Apple-certified, putting it in rarified company – only a select few technology solutions in the marketplace today bear Apple certification, and this accreditation serves as testimony to the product’s applicability, functionality and compatibility with iPods, iPhones and iPads. Moreover, by offering a two-pronged approach, with handheld hardware and scanning software available to satisfy the broadest possible range of retailers, the company is poised to take advantage of the full growth potential of the market.
“Socket Mobile has made it possible for developers to develop their code once, with a single application programming interface that can support both the 33% of corporate customers who are happy with the built-in, free smartphone camera scanner, and the remaining 66% of customers who will need a more robust or dedicated scanner. This, in effect, gives developers and their customers some assurances that they are being taken care of as they deploy the solution into the real world of day-to-day activities,” states Kevin Mills, president and CEO of Socket Mobile. “It will make it easier to grow our business, attract new iOS and Android developers, and allow people to use the scanner that suits their needs. If they just use the built-in camera as the scanner, that’s fine; but if they need to step up in performance and capability, then we’re there to help without any changes in the software.”
Socket Mobile’s lightweight, ergonomic scanners allow mobile workforces to realize unprecedented freedom of movement, working unencumbered by wires for up to 330 feet from a central hub while entering thousands of scans on a single charge. Cashiers can be transformed into customer service associates, floor plans are freed up for holiday and trend selling, and on-demand line busting can be initiated. For retailers, this means not only that they can grow revenue and increase profit, but that they are also able to effectively respond to industry challenges ahead of their competitors by quickly capturing real-time inventory and data, improving customer service and optimizing operations.
With no single mobile operating system or device deemed dominant in the current retail industry, providers who offer system-agnostic solutions are likely to be more successful in capturing market share. Retail Info Systems’ 2012 Store Systems Study found that Apple-based technology leads the way in mobile platforms under consideration, with Android in the number two spot and Windows coming in third. Socket Mobile has specifically built its solutions to maximize its marketability in this fragmented environment. In particular, the company’s Series 7 family of handhelds offers models that range from basic one dimensional linear barcode scanners to contemporary QR code image readers, with all units operating on the Apple iOS, Android, BlackBerry and Windows operating systems.
Socket Mobile is encouraged by the reception this innovative family of scanning solutions has received in the marketplace. To best take advantage of its growing awareness and burgeoning opportunities, the company is shifting its focus for the third and fourth quarters of 2012 to emphasize its marketing efforts, reaching out to prospects, solidifying relationships with existing clients and appealing to investors seeking to capitalize on sales growth now that R&D expenses have been booked. Cordless barcode scanning currently makes up 35% of Socket’s business and company executives expect it to grow rapidly in the Apple and Android-based retail markets.
“Since completing our cordless scanning transition and launching a revolutionary software development kit, Socket Mobile has enabled developers to support both free smartphone-based camera scanning and Socket’s Bluetooth scanners, simultaneously. We believe this will not only accelerate the company’s cordless scanning growth along with improving developers’ capabilities, but solidify Socket Mobile as a leader in the emerging mobile scanning category,” explained Mills during the company’s recent second quarter 2012 management conference call.
About Socket Mobile, Inc.
With 20 years of experience in the Automatic Identification and Data Capture (AIDC) market, Socket Mobile offers a family of handheld computers and an extensive portfolio of AIDC peripherals specifically designed to increase productivity and drive operational efficiencies in healthcare, hospitality and other business mobility deployments. The company also offers OEM solutions for the mobile device market. Socket Mobile is headquartered in Newark, Calif. For more information, please visit www.socketmobile.com.